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Periscope broadcasts, or scopes, are a great way to engage with your audience, build authority and grow your following. Periscope is also an amazing platform to boost business. The beauty of the platform is its versatility; you can do many different types of videos and still get your message across. This is tantamount for the home-based business owner, small biz owner or solopreneur.
Here are three types of scopes you can use to boost your business and grow your audience.
The Private Scope
Normally, it’s advisable to always make your scopes public so that as many people as possible will see them. However, if you choose to make your scope private, you can choose select individuals from your followers to be able to view your broadcast.
This is great if you want to offer a special class or webinar to your email list, or if you want to offer a paid broadcast to a select group of individuals. While Periscope doesn’t offer a way to collect viewing fees (it’s a completely free platform), you could charge the fees in advance and accept a limited number of viewers.
The exclusivity of this type of scope can make it very attractive to your followers, and you can even save the videos to bundle up and sell later on, or use them as an incentive for people to join your list.
The Product Review Scope
The key to success with product review scopes is to choose items you can be interactive with, or that you are passionate about. Give a detailed review and show how the item works (if it’s a physical product), or explain why it is such a good product for your audience (if it is an information product). Then you can inform your viewers on how to purchase it by referring them to your website or affiliate link.
While there’s no way to directly place a link in your Periscope broadcast, you can have a link in your profile. This opens up the door to all kinds of possibilities, including referring people to your main site or blog and then earning from affiliate links placed on your website.
Be sure to clearly label your scope title with the product name, and use hashtags to help people find it. Use the exact same title of the scope as the title of the post on your website or blog where you place your affiliate links. After 24 hours Periscope deletes every video, so be sure to save a copy to your phone so you can place the replay in the written post with the affiliate link, and you can even upload it to Youtube too. This gives visitors even more information about the product and may just boost sales long after the broadcast has been removed from the platform.
The Question And Answer Scope
This is a great scope for any niche because it can help you quickly establish yourself as an authority, as long as you know your niche very well. In a Q&A scope, you simply farm questions from your audience and then answer them live during the broadcast. If you are worried you won’t have enough viewers, consider asking your email list for their questions ahead of time and read them out on the air. This way, you’ll still have questions to answer and quality information to provide to your viewers.
The possibilities really and truly are endless when it comes to using Periscope to grow your business. Get creative in finding new ways to use this great platform to boost your business in new and exciting ways. I love Periscope!